Dialogues on value, innovation, and responsibility in circular fashion
MADEBACK Talks are a place for discussion and reflection, where academic research meets the voices of design, business, and manufacturing to address the transformations of circular fashion. In four meetings, hosted in the Living Lab space, designers, researchers, and industry professionals share experiences, methodologies, and visions to build a future for textiles based on process regeneration and shared responsibility.
The dialogues cover different but complementary themes and perspectives, composing a narrative that connects the cultural, productive, and strategic dimensions of circularity. It begins with the role of micro-enterprises and independent designers, who are capable of innovating from what already exists — materials, skills, and relationships — and transforming proximity into a valuable resource. It then explores new regeneration technologies, such as textile pulverisation, which redefine the very concept of matter and open up shared research scenarios between manufacturing, design, and materials science. Finally, the reflection extends to traceability and new business models: from process certification as a tool for transparency to the transformation of retail into an experience of service and shared value.
The voices of Nicoletta Fasani with Erminia D'Itria, Eleonora Casati (co-founder of Pulvera), Savina Saporiti (co-founder and CEO of Maeba International and ReLiveTex®), Pasquale Coppolella (COO and Chief Sustainability Officer at Stella McCartney) intertwine in a choral conversation that reflects the complexity of the change taking place in the fashion system, where circularity is at once a design practice, a business vision, and a collective responsibility.